It looks like the BBC won’t be the only broadcaster covering the London 2012 Olympics in 3D, as Panasonic have reportedly convinced American television network, NBC, to do the same.

Panasonic’s partnership with NBC Olympics will make it possible for the the sporting event to be distributed in 3D in the United States, for the first time, thanks to the company’s deal – which was announced last year – with the IOC and OBS.

Olympic Broadcasting Services will produce more than 200 hours of 3D coverage, utilizing Panasonic’s state-of-art 3D production technologies, and will include the Opening and Closing Ceremonies, gymnastics, diving and swimming.

Gary Zenkel, President of NBC Olympics, said: ”NBC has a history of utilizing technological innovations to distribute the Olympics in new ways for viewers. We are proud to continue that tradition by partnering with Panasonic and Olympic Broadcasting Services to distribute the first 3D broadcast of the Games in the U.S. in partnership with our multichannel video programming distributors.”

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