Upcoming ITV rebrand details revealed, ditching numeric “1″?
The name change is just one of the changes being made on the network.. ITV1′s trademark yellow colour will be phased out and a new set of idents introduced, and its digital channels will be given a “substantially different” presence on-screen, but keep their names.
Group Marketing and Research Director, Rufus Radcliffe, is leading the team being the rebrand – the last of which was brought in six years ago. Radcliffe was behind the relaunches of E4 and More 4, and introduced Channel 4‘s current ‘floating logo’.
Originally due to be introduced this Autumn, the broadcaster’s channel changes will be introduced in January.
Watch one of ITV1′s current idents, Sunflowers, below.