FOX brand arrives in the UK tonight – first look

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From 9pm tonight, to coincide with the launch of  Season 10, FX will rebrand as .

Adapted from the global channel identity, the new idents – which were created in-house – will feature various iconic locations across Britain, including London, Brighton and Newcastle. The channel’s logo is placed within the locations, with initially the F and the X (FX) lighting up, followed by the O.

Additional idents featuring key  talent, including The Walking Dead‘s Andrew Lincoln, will also be used – talent will be seen interacting with the lit-up logo.

Take a look at the new look below, before it hits screens later tonight.

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The channel will remain home to the UK premieres of series including The Walking Dead, Dexter,True Blood, Falling Skies and , with channel premieres of such shows at Family Guy also remaining. New shows including Da Vinci’s Demons and  will also soon be shown – further commissions are still to be announced.

The channel will remain on Sky 124, Virgin Media 157 (SD) and 158 (HD), TalkTalk Player and BT Vision.

Watch a brand new ‘Welcome to ’ promo below, also before it hits screens later tonight.







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