FOX brand arrives in the UK tonight – first look
© FOX
From 9pm tonight, to coincide with the launch of NCIS Season 10, FX will rebrand as FOX.
Adapted from the global channel identity, the new idents – which were created in-house – will feature various iconic locations across Britain, including London, Brighton and Newcastle. The channel’s logo is placed within the locations, with initially the F and the X (FX) lighting up, followed by the O.
Additional idents featuring key FOX talent, including The Walking Dead‘s Andrew Lincoln, will also be used – talent will be seen interacting with the lit-up logo.
Take a look at the new look below, before it hits screens later tonight.
The channel will remain home to the UK premieres of series including The Walking Dead, Dexter,True Blood, Falling Skies and NCIS, with channel premieres of such shows at Family Guy also remaining. New shows including Da Vinci’s Demons, Louie and The Ricki Lake Show will also soon be shown – further commissions are still to be announced.
The channel will remain on Sky 124, Virgin Media 157 (SD) and 158 (HD), TalkTalk Player and BT Vision.
Watch a brand new ‘Welcome to FOX’ promo below, also before it hits screens later tonight.
More posts by Jordan Howell:
- We’re Nuts For… ‘Grimm’ (NBC, 10pm) (May 22nd, 2013)
- We’re Nuts For… ‘Dancing with the Stars’ (ABC, 9pm) (May 22nd, 2013)
- Microsoft unveil the Xbox One – look (May 21st, 2013)
- We’re Nuts For… ‘Mary Queen of the High Street’ (Channel 4, 9pm) (May 21st, 2013)
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