4oD comes to Sky On Demand
Additionally, a selection of the broadcaster’s archived programme have been made available through the On Demand service, and on Sky Go. Channel 4 and More4 can also be watched live on Sky Go – the first terrestrial broadcaster to do so.
Director of TV Products at BSkyB, Luke Bradley-Jones, said: “The way people enjoy TV is changing as customers embrace technology to take control over their viewing. We know customers have busier lives than ever, which is why we’ve created the most comprehensive catch-up service in the UK.
“Over 2 million Sky customers have already connected their Sky+ box to the Internet so they can enjoy our full catch-up and On Demand service. But we are working hard to get even more Sky homes connected as we know our customers love the control and flexibility it gives them – it’s a perfect complement to Sky+.
Channel 4’s Director of Commercial & Business Development, Sarah Rose, added: “The launch of our successful VOD service, 4oD, on the Sky on demand and Sky Go platforms this month will extend the reach of our content to enable even more viewers to enjoy our wide range of programmes. And through the recent arrival of More4 HD and much anticipated launch of Film4 HD in September, we’re delighted to complete the roll out of our HD portfolio.”
Watch an advert promoting BSkyB’s On Demand service below.