Travel Channel unveils new look
Scripps Networks Interactive’s Travel Channel has unveiled a brand new look across all its international territories.
The refresh will be rolled out across two phases. Today, March 25th, the rebrand occurred in territories outside the US, where the channel will still retain an international look and feel. The US will follow shortly thereafter with a major launch.
Outside the US, the Travel Channel will feature a more substantial overhaul of its scheduling and programming, including series premieres across six new genres – Adventure Experience, Factual Travel, Lifestyle, Food, Luxury and Travel Passions.
Nick Thorogood, SVP Content and Marketing, Scripps EMEA said: “As the leader in lifestyle media in the home, food and travel categories, Scripps Networks is proud to be investing in a brand new identity for the Travel Channel across its international territories.
“Leveraging a well trusted brand in the US, we are building an even stronger brand together bringing our expertise and knowledge of the international market. We believe the new programming and presentation, alongside the new look, will appeal to all our audiences, affiliate partners and advertisers alike – it’s dynamic, fresh and delivers the expertise and quality of a modern world-class channel.”
Take a look at the brand new logo, below: