Travel Channel unveils new look

© Scripps Networks

© Scripps Networks

Scripps Networks Interactive’s has unveiled a brand new look across all its international territories.

The refresh will be rolled out across two phases. Today, March 25th, the rebrand occurred in territories outside the US, where the channel will still retain an international look and feel. The US will follow shortly thereafter with a major launch.

Outside the US, the will feature a more substantial overhaul of its scheduling and programming, including series premieres across six new genres – Adventure Experience, Factual Travel, Lifestyle, Food, Luxury and Travel Passions.

Nick Thorogood, SVP Content and Marketing, Scripps EMEA said: “As the leader in lifestyle media in the home, food and travel categories, Scripps Networks is proud to be investing in a brand new identity for the across its international territories.

“Leveraging a well trusted brand in the US, we are building an even stronger brand together bringing our expertise and knowledge of the international market. We believe the new programming and presentation, alongside the new look, will appeal to all our audiences, affiliate partners and advertisers alike – it’s dynamic, fresh and delivers the expertise and quality of a modern world-class channel.”

Take a look at the brand new logo, below:

  • travelchannel_newlogo

Nick Barnes

Nick is a Business & I.T student from Manchester. He was Managing Editor at imediamonkey® for quite some time, after joining the team in January 2012.

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