ITV launch Fifth Judge ‘X Factor’ mobile app feature
ITV have updated their X Factor mobile app to include a ‘Fifth Judge’ section, which will allow viewers to “play the role of judge from the comfort of their living rooms”.
Throughout the series, viewers will be able to predict which acts will make it through each stage, give real-time feedback on each performance during the show and test their X Factor knowledge when the show is off-air
Talking about the show’s multi-platform plans, Head of Interactive at FremantleMedia UK, Peter Cassidy, said: “The best thing about digital platforms is that they bring the audience closer to the shows they love. Our millions of fans across social, the app, website and YouTube will be getting exclusive content, behind the scenes gossip and interactive entertainment every day of every week during the 2013 series. And with innovations like the Fifth Judge game, we expect that viewers will feel part of the show like never before.”
Executive Producer of Entertainment at ITV Online, Athena Witter, added: “Interactivity is a real focus this series and our improved digital offering is all about providing fans with more opportunities to be truly integrated with the show. We are also very excited to be launching the new X Factor website, offering fans all the exclusive content and backstage gossip throughout the series.”
Watch a teaser of the updated app below.